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Xbox Ally Gaming Handheld Price Could Be Higher Than Expected, Leak Suggests

EUROPE, JUL 14 – Asus's own website accidentally revealed European prices for the ROG Xbox Ally handhelds, with the base model at €599 and the premium model at €899, signaling a premium market entry.

  • Microsoft and Asus announced two new handheld gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, expected for release in fall 2025.
  • This announcement followed months of leaks and speculation amid tariff uncertainties and a 90-day pause on US-China tariffs set to end August 1.
  • The devices feature AMD Ryzen processors, 7-inch 1080p 120Hz displays, and improved specs over previous ROG Ally models, with alleged prices revealed online.
  • Leaked European prices list the base Xbox Ally at 599 euros and the Ally X at 899 euros , though US pricing and final confirmation remain unclear.
  • If accurate, these prices place the handhelds above the base Steam Deck, suggesting they must deliver strong performance or value to compete effectively.
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hobbyconsolas.com broke the news in on Monday, July 14, 2025.
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