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The Power of Gifting in iGaming: Personalisation, Data & Building Loyalty

Summary by affiversemedia.com
The iGaming industry is constantly evolving, with operators finding new ways to engage players and foster loyalty. One of the most effective yet often overlooked strategies is gifting—a tool that goes beyond traditional incentives to create genuine connections with players. To explore the impact of gifting in iGaming, we spoke with Sam Vikström, Business Director of iGaming at Framme Group, a leader in VIP loyalty and gifting solutions. Here, we…
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The Power of Gifting in iGaming: Personalisation, Data & Building Loyalty

The iGaming industry is constantly evolving, with operators finding new ways to engage players and foster loyalty. One of the most effective yet often overlooked strategies is gifting—a tool that goes beyond traditional incentives to create genuine connections with players. To explore the impact of gifting in iGaming, we spoke with Sam Vikström, Business Director of iGaming at Framme Group, a leader in VIP loyalty and gifting solutions. Here, we…

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affiversemedia.com broke the news in on Monday, February 17, 2025.
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