The Porsche 968 Club Sport Only Exists Because of a UK Tax Threshold

The Porsche 968 Club Sport Only Exists Because of a UK Tax Threshold

In the early 1990s, the UK had a tax threshold that hit new cars priced over £29,000. The standard Porsche 968 sat comfortably on the wrong side of that line, and Kevin Gaskell, then running Porsche Cars Great Britain, was watching half his market walk into Audi and BMW showrooms instead. His solution became one of the smartest product plays in Porsche’s modern history. He called the factory in Germany and asked them to build a 968 under £29,000…