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The pop culture branding explosion

Summary by New Statesman
Tonight’s the night. To get ready, you pour yourself a glass of Johnnie Walker Squid Game whisky and comb your hair with your Beetlejuice-branded hairbrush. You spritz yourself liberally with your “Dobby™ Is A Free Elf” body spray and apply some Bridgerton lip gloss. It’s a shame the Batman-themed fine dining restaurant you used to love closed down before earning the Michelin star it was after, but at least you have your packet of Minecraft Dori…

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New Statesman broke the news in on Thursday, April 3, 2025.
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