The Pink Shoe of A'ja Wilson, the Phenomenon that Goes Beyond Caitlin Clark in a Business of 8 Billion Euros

It took less than five minutes to run out of the most anticipated basketball shoes, which were once female, and which point to a change in a very powerful industry that spent 10 years without paying attention to the athletes and today is entrusted to players who rub shoulders with Taylor Swift or walk on the Met Gala.