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The pet industry’s biggest spender isn’t who anyone predicted — and the data behind the dog dad boom proves it

  • Dog dads have become the fastest-growing segment of dog owners in the U.S., influencing product development, travel, and pet healthcare in a pet industry set to reach $165 billion in 2025.
  • Dog ownership increased from 51% to 53% of U.S. households between 2024 and 2025, adding about 4 million households, with men accounting for much of this growth.
  • Among Gen Z dog owners, 58% are men, rising to 63% among millennial dog owners.
  • Pet parents spent an average of $2,360 in 2025, including $1,135 on health-related expenses, and 65% would cut their own spending before reducing pet expenses.
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The pet industry’s biggest spender isn’t who anyone predicted — and the data behind the dog dad boom proves it

June 20 is National Dog Dad Day, the day before Father’s Day, and for many men, it acknowledges a responsibility that predates other traditional milestones ... Read moreThe post The pet industry’s biggest spender isn’t who anyone predicted

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Bias Distribution

  • 43% of the sources are Center
43% Center

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KULR-TV broke the news in Billings, United States on Thursday, June 18, 2026.
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