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The Path From Notoriety to Conversion Is Complex

Summary by CB News
After a year marked by the launch of advertising on Prime Video, Amazon Ads is improving its technological stack to seduce advertisers, as explained by Stéphane Grenier, its French director.
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CB NewsCB News

The Path From Notoriety to Conversion Is Complex

After a year marked by the launch of advertising on Prime Video, Amazon Ads is improving its technological stack to seduce advertisers, as explained by Stéphane Grenier, its French director.

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CB News broke the news in on Thursday, July 24, 2025.
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