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The Other Side of Winter Sports Is Fashion on the Snow: Sports Are No Longer Just Inspiration

The beginning of this year was important for the world of sports, as the Milan and Cortina Winter Olympic and Paralympic Games were held. “The 2026 winter sports fashion is no longer a trend, but a seasonal fashion structure, in which the aesthetics of skiing became the basis. It combined figure-enhancing sportswear, restrained style inspired by mountain luxury, functional urban fashion and aesthetic movement,” says stylist Viktorija Zubanova in…

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The beginning of this year was important for the world of sports, as the Milan and Cortina Winter Olympic and Paralympic Games were held. “The 2026 winter sports fashion is no longer a trend, but a seasonal fashion structure, in which the aesthetics of skiing became the basis. It combined figure-enhancing sportswear, restrained style inspired by mountain luxury, functional urban fashion and aesthetic movement,” says stylist Viktorija Zubanova in…

·Vilnius, Lithuania
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Lietuvos Radijas ir Televizija broke the news in Vilnius, Lithuania on Tuesday, March 31, 2026.
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