Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart

El Financiero

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Along with matta dust cans, Monchhichi's surprise boxes and bags full of 7-Eleven snacks, tourists who follow the trends in Tokyo are making room in their suitcases for one more item before returning home, one that is causing sensation in the footwear industry.The must-have souvenir is a pair of tennis from Onitsuka Tiger, the Japanese shoe brand with 76 years of history. These thin sole tennis, which have had a loyal followers base for decades,…

El Pais

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Along with cans of matcha tea powder, Monchhichi surprise boxes and bags full of 7-Eleven appetizers, tourists who follow the trends in Tokyo are putting one more item in their suitcases back home, which is causing a big stir in the footwear industry.Keep reading