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The NFL remains a hot ticket internationally as the league expands its global footprint

The NFL is staging regular-season games and fan events in Madrid, Berlin, and London to grow its global audience, with nearly 700,000 ticket requests for Madrid alone.

  • The NFL is staging regular-season games and fan events across Europe, including Madrid, Berlin and London, using Santiago Bernabeu Stadium, Brandenburg Gate and Wembley Stadium for NFL Experience events.
  • Surging international fan interest and NFL commercial operations pushed the schedule, with Jacksonville Jaguars' history of international play reflecting strong team-level commitment.
  • Initial Madrid tickets vanished in hours as nearly 700,000 fans tried to buy seats for Dolphins‑Commanders at Santiago Bernabeu, while Berlin featured NFL Experience and league branding near Brandenburg Gate.
  • The pattern of team visits suggests ongoing international scheduling as multiple teams—Jacksonville Jaguars, Los Angeles Rams, Indianapolis Colts and Atlanta Falcons—play abroad, with Wembley Stadium displaying flags on the field.
  • Berlin events on Nov. 6 and London games on Oct. 19 show the recent timeline, while the Madrid regular-season game this season forms part of a concentrated rollout across major European cities.
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The NFL remains a hot ticket internationally as the league expands its global footprint

The NFL's international expansion includes seven games this season, the most ever. The league plans to continue growing globally, with future games in Australia and Brazil.

The NFL did not come to Madrid to experiment: it came to demonstrate power. Its first regular season match in Spain, in the renovated Santiago Bernabéu, is a surgical operation of technology, business and global strategy.And it puts the league at an expansion level that no other sports competition is reaching.The first thing that surprises is the stadium.The Bernabéu is not only beautiful: it is a high engineering machine. Its retractable court—…

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The Billings Gazette broke the news in Billings, United States on Saturday, November 15, 2025.
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