Starbucks Execs Can Earn Millions In Performance Stock Grants - Data Intelligence

The next phase of Starbucks' turnaround plan is offering executives up to $6 million in stock grants, as baristas scrap to get annual raises above 2%

Starbucks will reward company executives with up to $6 million in stock grants should they effectively fulfill cost-saving and timely rollout goals of the company’s “Back to Starbucks” turnaround strategy. Starbucks Workers United representatives dubbed the move “ridiculous and irresponsible” amid contract negotiations over barista wages. Starbucks is sweetening the pot for executives to expedite the company’s turnaround efforts, even as workers…

Starbucks Execs Can Earn Millions In Performance Stock Grants - Data Intelligence

Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse’s lagging sales through a variety of measures, from dress codes to menu changes. Now, the company is offering executives massive stock grants if they can help make it happen. The stock grants have a $6 million target value, Bloomberg reports, and are based on performance. In a regulatory filing on Wednesday, Starbucks said the restricted stock units are eligible to v…