Liquid Death to Launch Energy Drinks, Entering $23B Category

Liquid Death to launch energy drinks, entering $23B category

With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst" will join its fourth beverage segment.

Liquid Death enters energy drink market

Canned water company Liquid Death is entering the energy drink category with Sparkling Energy, a low-caffeine, sugar-free range set to launch in the US early next year. The range is available in four flavours: Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery. Each 355ml can contains 100mg of caffeine and is sweetened with stevia and allulose; it is also infused with vitamin B12 and vitamin C. “We thought, ‘Let’s have a sane l…

Liquid Death enters new market - The Metal Packager

Liquid Death, known for its punchy canned water brand, is set to enter the energy drink market with a new product called Sparkling Energy, in January 2026.  This move includes... The post Liquid Death enters new market appeared first on The Metal Packager.

The next natural step? Liquid Death moves into energy drinks

Liquid Death, the edgy beverage brand renowned for its bold, metal-inspired marketing and canned water, is poised to make an entry into the energy drink market.