The Next Frontier: Hyperlocal Social Commerce Startups in Tier 2 and 3 Cities of India

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The Next Frontier: Hyperlocal Social Commerce Startups in Tier 2 and 3 Cities of India

Hyperlocal social commerce is a marketing strategy for businesses to target customers within specific geographic areas, allowing them to buy services directly through social media or online platforms. These companies often focus on immediate delivery options and local needs, especially selling goods locally through social media. They are shifting the way users shop, leveraging local businesses, community-oriented purchasing, and social media to …