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What’s Wrong with AAA Games? The Development of the Next Battlefield Has Answers.

  • Electronic Arts is developing the next Battlefield game, codenamed Glacier, with a budget reported to be well over $400 million as of spring 2025.
  • Development has faced major issues including cultural clashes between European and US teams, ballooning costs, and a single-player campaign lagging behind schedule.
  • Multiple EA studios including DICE, Criterion, and Motive took over single-player development after Ridgeline Games shuttered in early 2024 due to failure to meet milestones.
  • Developers report extraordinary stress and burnout linked to high ambitions, tight deadlines, and chaotic development, with many forced to take mental health leaves and expect feature cuts.
  • EA’s 100 million player target for Glacier vastly exceeds Battlefield 1’s ~30 million lifetime players and Battlefield 2042’s 22 million, raising doubts about the goal’s realism and project sustainability.
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Behind the shiny facade of Battlefield 6 it is bubbling tremendously: EA wants to attract 100 million players - but even the developers think this is quite utopian.

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Reports on stress, cultural conflicts and a reboot of the campaign cast a spotlight on the n chste Battlefield - despite record budget. (Battlefield, Electronic Arts)

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Ars Technica broke the news in United States on Wednesday, July 2, 2025.
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