In an economic scenario marked by volatility and uncertainty, the behavior of the Argentine consumer is moving towards a new profile: the “immediate consumer.” This is a consumer that is characterized by the search for quick results, ready answers and tangible benefits in all areas of his life. This was shown by the results of the Consumer Pulse 2026 study, carried out by the consultancy Bain & Company. And when analyzing the data, Alejandro Pér…
In an economic scenario marked by volatility and uncertainty, the behavior of the Argentine consumer is moving towards a new profile: the “immediate consumer.” This is a consumer that is characterized by the search for quick results, ready answers and tangible benefits in all areas of his life. This was shown by the results of the Consumer Pulse 2026 study, carried out by the consultancy Bain & Company. And when analyzing the data, Alejandro Pér…