The new skills journalists need in the era of generative AI

The new skills journalists need in the era of generative AI

It’s clear the next big leap forward in journalism upskilling is in using generative AI and journalism educators need to catch up fast. Media organisations, including Reach, Newsquest and the BBC have adopted AI technologies to refine and personalise content, create audio versions of written content and identify trending topics. Reach says it uses AI in “each step of its storytelling process — sourcing, creation, editing, publishing, distributio…