AI and 'Surveillance' Pricing

AI and 'surveillance' pricing

Dynamic or 'surveillance' pricing is a relatively common practice. But what's changed is the sheer volume of our personal data available online, and how good AI has become at connecting the dots. With news that Delta Airlines plans to use AI to set up dynamic pricing for a large share of its flights, Marketplace's Kimberly Adams explores how widespread this practice already is in other industries. But first: social media buzz sent an eclectic mi…

The new pricing scam: How surveillance pricing exploits us all

Imagine booking an Uber ride on your shiny new iPhone 16, only to discover it costs $10 more than the same trip booked on your friend’s older Android.