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The new place to advertise your celeb-filled Series A funding round is ... a NYC bodega?

Summary by Business Insider
An otherwise mundane NYC bodega has some blingy new decor: a billboard promoting a star-studded lineup of celebrity investors.Ben Shimkus/Business InsiderThere's a Coachella-like ad in NYC for the Series A round raised by Phoebe Gates' startup, Phia.Kleiner Perkins gets top billing, but Khloe Kardashian, Jessica Alba, Paris Hilton, and Ice Spice are among the celeb features.The shop connected to the ad is an everyman's bodega, selling sandwiches…

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Business Insider broke the news in New York, United States on Friday, June 26, 2026.
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