On September 30, 1965, James Arch, a 22-year-old boy who worked as an assistant in films of the nouvelle vague, first lit a neon sign that was going to make history: Bus Palladium. It was the year of Satisfaction, by The Rolling Stones; the same of the success Help, by The Beatles. Arch wanted to pay tribute to the mythical New York Hall Le Palladium, frequented by the local Bohemian, but the touch of the “bus” is what made the Parisian concert …
On September 30, 1965, James Arch, a 22-year-old boy who worked as an assistant in films of the nouvelle vague, first lit a neon sign that was going to make history: Bus Palladium. It was the year of Satisfaction, by The Rolling Stones; the same of the success Help, by The Beatles. Arch wanted to pay tribute to the mythical New York Hall Le Palladium, frequented by the local Bohemian, but the touch of the “bus” is what made the Parisian concert …