Nicotine Pouch Use Nearly Doubles Among US High School Students

Nicotine pouch use nearly doubles among US high school students

A recently published study found sharp increase in the use of nicotine pouches among US high school students, with usage nearly doubling from 2023 to 2024.

The New Face of Teen Nicotine Addiction: How Zyn and Nicotine Pouches Are Outpacing Public Health

They come in mint, citrus, and coffee. They promise calm, focus, and a social edge. And they’re showing up in teenage backpacks across America. In May 2025, a new study in JAMA sent shockwaves through public health circles: nicotine pouch use among adolescents had surged more than 300% over the past two years. Most notably, the study found that one in six high school males had used oral nicotine pouches in the past 30 days—most commonly products…