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The New Electoral Arena Has No Squares, It Has Algorithms

Summary by PORTAVOZ
Eduardo Díaz Zenteno Once upon a time... in which the electoral contests were measured in rallies, painted bars, spectaculars, advertisements and official times on radio and television. Today, that scenario is no longer enough. The real dispute occurs in another territory, one much more volatile, immediate and emotional: the blessed social networks. There are no ballots, but there are trials there; there are no ballots, but there are tendencies;…
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Eduardo Díaz Zenteno Once upon a time... in which the electoral contests were measured in rallies, painted bars, spectaculars, advertisements and official times on radio and television. Today, that scenario is no longer enough. The real dispute occurs in another territory, one much more volatile, immediate and emotional: the blessed social networks. There are no ballots, but there are trials there; there are no ballots, but there are tendencies;…

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PORTAVOZ broke the news in on Friday, January 30, 2026.
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