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The new customer data imperative: Real-life challenges and recommendations

Summary by CFOtech New Zealand
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
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CFOtech New ZealandCFOtech New Zealand
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CFOtech AsiaCFOtech Asia

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

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CFOtech New Zealand broke the news in on Thursday, May 22, 2025.
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