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The new college sports agency is rejecting some athlete NIL deals with donor-backed collectives

UNITED STATES, JUL 10 – The College Sports Commission has cleared over 1,500 NIL deals since June 11 but rejects donor-backed collectives for lacking a valid business purpose under NCAA rules.

  • A new college sports agency rejected deals on July 1 between athletes and donor-backed collectives closely affiliated with schools.
  • This came after a $2.8 billion agreement approved by the House that permits schools to compensate players directly starting July 1, significantly altering how NIL arrangements are handled.
  • The agency clarified rules requiring NIL deals to have a valid business purpose, rejecting deals where collectives raise money mainly to pay athletes, like event fees or merchandise sales.
  • More than 1,500 deals ranging from three to seven figures have cleared through the NIL Go portal since June 11, with over 12,000 athletes registered, but many deals failed to meet NCAA standards.
  • As collectives linked to schools shut down, new partnerships like those with Learfield seek to arrange compliant NIL deals, while legal scrutiny may arise if collective rejections persist.
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James Moore broke the news in on Thursday, July 10, 2025.
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