The New China No Longer Buys the American Dream: Why They Suffer Both Starbucks and Burger King in the Asian Giant

El Pais

Lean Left

Factuality

Ownership

During the 1980s and 1990s, when China was immersed in its economic reform process, foreign restoration chains became one of the most visible symbols of that opening. Eating a hamburger with potatoes or a pizza was synonymous with modernity and access to an outside world still far away for the majority of the population. They were also experiences reserved exclusively for big cities, which gradually incorporated such establishments as a showcase…