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The new BMW 7 Series sets a new standard for the luxury brand
- Updating the 7 Series, BMW has officially brought its flagship vehicle into the Neue Klasse era, introducing significant design changes across the brand's luxury portfolio.
- BMW Group calls this "the most extensive model update ever carried out by the BMW Group," integrating new drive systems and technology throughout the lineup.
- Three M Performance variants and two plug-in hybrid variants are available for the 7 Series, alongside a fully electric version.
- Inside, the cabin features high-quality surfaces like crystal glass and leather, with the update attempting to blend "compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan."
- AI-Powered technology features and Performance specifications position the 7 Series as a new standard for the brand, marking a massive technology rollout influencing future designs.
28 Articles
28 Articles
Dolby Laboratories to Equip New BMW 7 Series with Dolby Atmos. Dolby Laboratories announced that it will unveil the new BMW 7 Series, equipped with Dolby Atmos, Dolby's next-generation immersive sound technology, for the first time at the 2026 Beijing International Motor Show, held in Beijing, China, from April 24 to May 3, in partnership with BMW...
The seventh-generation BMW 7 Series went on sale in early 2020, and now the automaker is refreshing the model inside and out. This isn't a new generation, but a mid-cycle refresh that improves the engines and completely updates the cabin with the brand's latest Neue Klasse styling, reports Telegraph. The sedan features a refreshed exterior with an updated grille, subtly redesigned lights and BMW logo. The sedan also gets new taillights, but the …
The new BMW Series 7 marks a before and after in the history of the German brand. In its seventh generation, the model reinforces its position as a reference of luxury and also becomes the first of its kind to incorporate technologies derived from the Neue Klasse platform, anticipating the future of BMW.At the design level, the 7 Series adopts a completely renewed language, with a monolithic silhouette and an imposing presence. Highlights are th…
2026 BMW 7 Series makes global debut, introduces Neue Klasse design
BMW’s new 7 Series flagship debuts the "Neue Klasse" design language, featuring a monolithic exterior and high-tech interior. Highlights include an 8K Theatre Screen, advanced electric powertrains, and extensive personalization.
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