Why You Should Use People's Names When You Talk to Them, Backed by Neuroscience

Why You Should Use People's Names When You Talk to Them, Backed by Neuroscience

Research shows occasionally using the other person's name can make the conversation more meaningful, memorable, and impactful.

The Neuroscience of Goal Achievement – What 35 Years of Research Reveals About Success

Discover the neuroscience behind goal achievement and why most goals fail. Drawing on 35 years of research, this evidence-based guide explains how motivation, dopamine, self-efficacy, SMART goals, and implementation intentions work together to help you set goals that actually stick, without burnout or rigidity.