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The 'NeeDoh effect': Huge demand for squishy toys drives crowds at local businesses
Summary by SIoux Falls Business
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The 'NeeDoh effect': Huge demand for squishy toys drives crowds at local businesses
April 20, 2026 It’s less than an hour before closing time on a Friday at Child’s Play Toys in downtown Sioux Falls, and the phone is still ringing. “No, I’m sorry, we don’t have any in stock,” the store associate tells the caller. Then, she heads to a small piece of paper kept behind the counter and makes another tally mark, bringing the total to 45. “We probably get up to 30 calls every day at our downtown location,” store owner Nancy Savage sa…
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