The NBA Finals Just Got Hijacked By The One Sneaker Brand No One Saw Coming
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The NBA Finals Just Got Hijacked By The One Sneaker Brand No One Saw Coming
For years, the NBA Finals have doubled as a global catwalk for the biggest names in performance footwear; a marketing arms race fought between Nike, Jordan Brand, Adidas, and the occasional Puma cameo. The biggest players wear the biggest brands. Signature shoes drop mid-series. Hype is as important as performance. That’s just how it works… […] Read the full article The NBA Finals Just Got Hijacked By The One Sneaker Brand No One Saw Coming on D…
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