The national economy of Michelin: Almost 100 years of innovation in Switzerland

In 1908, the French company Michelin launched the first Swiss edition of its famous Red Gastro Guide. In 1926, Michelin opened a tyre retail branch in Geneva, after which it steadily expanded its activities in Switzerland. Shortly before its 100th anniversary in 2026, the Michelin Group employs nearly 350 people. The company is primarily active in the canton of Freiburg and has built up a comprehensive value chain there, including a logistics ce…