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'The Mummy's Marketing Is Surprisingly Effective... and Genuinely Scary
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'The Mummy's Marketing Is Surprisingly Effective... and Genuinely Scary
It’s somewhat ironic that Evil Dead Rise director Lee Cronin passed on Evil Dead Burn to take a risk with Warner Bros. and New Line Cinema’s take on The Mummy, especially since the film is essentially being marketed like an Evil Dead movie. The studio’s marketing has been surprisingly effective, really zeroing in on the body horror and the traumatic visuals of a little girl’s rotted corpse that’s possessed by something horrific. Over the weekend…
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