The 'Most Unhinged' AI-Generated Gambling Ad Ran During the NBA Finals
7 Articles
7 Articles
It's a first that must have surprised more than one basketball fan. In the final of the NBA, a totally absurd and crazy advertising was broadcast. Its particularity? It was entirely generated by artificial intelligence, for a derisory cost. Created for the Kalshi sports betting platform, it is perhaps a turning point in the world of advertising.
Kalshi broadcasts AI-powered advert during NBA Finals game
Kalshi aired its first ever AI-produced TV advert during last night’s NBA Finals clash between the Indiana Pacers and the Oklahoma City Thunder. CEO Tarek Mansour took to LinkedIn to reveal the entire 30-second clip was developed using Google’s Veo 3 tool and produced in less than 48 hours ahead of Game 3 of the NBA Finals. Veo 3, which launched last month, is an AI-video generation service that can create photorealistic videos that include dia…
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