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The Most Powerful Politics Influencers Barely Post About Politics

A five-month study of 4,716 Americans found apolitical social media creators can increase political knowledge and shift partisan views leftward, while others shifted rightward, researchers said.

Summary by Wired
New research shows that social media creators have enormous influence over their audiences' politics—especially those who don't normally share political content.

2 Articles

GizmodoGizmodo
Lean Left

'Non-Political' Creators Have Outsized Influence on Audience's Politics, Study Finds

Measuring the Joe Rogan effect.

·United States
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WiredWired
Lean Left

The Most Powerful Politics Influencers Barely Post About Politics

New research shows that social media creators have enormous influence over their audiences' politics—especially those who don't normally share political content.

·United States
Read Full Article
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Bias Distribution

  • 100% of the sources lean Left
100% Left

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Wired broke the news in United States on Wednesday, December 17, 2025.
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Stories disproportionately reported by the Left or the Right

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