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Princess Diana’s ‘Caring Dress’ Fetches over $500,000 in Largest Auction of Late Royal’s Fashion

An auction titled "Princess Diana's Style & A Royal Collection" took place on June 28, 2025, in Beverly Hills featuring over 200 personal items of Diana.
The auction followed years of Diana's memorabilia sales since her 1997 death and included pieces loaned in 2018 to a Kensington Palace exhibition by Princes William and Harry.
Notable items featured in the auction included the Bellville Sassoon floral day dress known as the 'Caring Dress' from Diana's 1988 Australia tour, an elegant skirt suit by Versace, a tote bag designed by Prada, and a bank check dating back to 1981.
The 'Caring Dress' sold for US$520,000 to an Australian collector who had met Diana wearing it 37 years earlier, while the auction house's previous record for a Diana piece was $1.14 million.
This largest-ever wardrobe auction demonstrates ongoing strong interest in Diana's legacy and supports charities via Diana-focused foundations and fundraising efforts.

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