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The 'Monterrey Case', or How to Make a World Cup Profitable: "We Are Inspired by the Barcelona 92 Games"
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The World Cup said goodbye to Mexico last week to face its outcome in the United States. It concluded a journey that began nine years ago, when the country accepted, for the first time, to share the role of world host with its neighbors in North America. It renounced the exclusivity that it enjoyed in the 70's and 86''s editions, but, in return, it became the first country to organize three World Cups. It was so consumed in the summer of 2018, w…
·Madrid, Spain
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