The Millionaire Business of the Naming Rights in Chile After Santander's Arrival at Movistar Arena
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Kubota, Mitsui Fudosan, and Kansai Electric Power Real Estate Development announced on the 5th that they have signed a basic agreement regarding the utilization of the former Kubota headquarters site in Naniwa Ward, Osaka City. The provisional name for the multipurpose arena is "Kubota LaLa arena," and the block name is "Kubota field (...
The announcement that Santander will replace Movistar in the country’s main entertainment venue adds to the agreement that Claro maintains with Universidad Católica, valued at about US$ 40 million for 20 years. In parallel, Blanco and Negro seeks a sponsor for the future Monumental Stadium. Experts argue that this type of contracts has been consolidated as a brand positioning tool and a long-term revenue source for the venues. A growing business.
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