What Panda Express Has Going on for Lunar New Year
Panda Express offers a digital scratcher game with gift card prizes and virtual events across platforms to boost Lunar New Year engagement and sales.
5 Articles
5 Articles
What Panda Express has going on for Lunar New Year
Lunar New Year is a big holiday for Panda Express, although it doesn’t show up on the menu. The Year of the Horse begins Tuesday, Feb. 17. The horse is the seventh of 12 animals in the Chinese zodiac. Each animal returns every 12 years, bringing its special characteristics to play. The horse is considered hardworking, smart and friendly. This year’s element is fire, so the Fire Horse, which returns every 60 years, has a little extra kick. ALSO S…
In East Asian countries such as China, Japan, and South Korea, the Lunar New Year begins on February 17th. This year, the holiday falls under the sign of the Fire Horse, considered a special occasion in the 60-year cycle of the lunar calendar. It is the most important holiday for millions of people, influencing not only family life but also the functioning of companies and business decisions in the region.
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