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The ‘Love Island’ Effect: How the Hit Reality Show Fueled a $50 Million Prediction Market Boom

Summary by Inc.

Kalshi, a leading prediction market platform, says women make up two-thirds of ‘Love Island’ traders.

Kalshi, a leading prediction market platform, says women make up two-thirds of ‘Love Island’ traders.

22 hours ago·New York, United States

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Inc. broke the news in New York, United States 22 hours ago on Wednesday, July 8, 2026.

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