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The line between TV ads and YouTube ads is getting very blurry

Summary by Business Insider
Mr Beast and Rob Gronkowski attended YouTube's 2025 Brandcast event, where it pitched an audience of ad buyers in New York City.Michael Loccisano/Getty ImagesYouTube's pitch for TV advertising budgets is paying off.New research shows agencies are increasingly including YouTube in their connected TV ad budgets.Ad buyers need to weigh YouTube's reach with content quality, ad experts said.YouTube is close to reaching a tipping point in TV advertisi…

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Business Insider broke the news in United States on Monday, January 19, 2026.
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