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The Lewis Hamilton effect: Ferrari to gain an extra 70 million euros in revenue in 2025
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The Lewis Hamilton effect: Ferrari to gain an extra 70 million euros in revenue in 2025
Even without particularly outstanding performances on track, Ferrari is capitalizing on the marketing impact of the seven-time Formula 1 world champion. A guaranteed operation Back in 2018, then Ferrari CEO Louis Camilleri described Sebastian Vettel as “our Cristiano Ronaldo” during the Italian Grand Prix at Monza. That race proved to be a pivotal – and ultimately negative – turning point in the season. Vettel, who was Ferrari’s leading driver a…
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