Lancia Gamma Unveiled as Brand's First SUV
Lancia says the SUV will give the brand a second model for the first time in 11 years and add petrol and electric versions.
- Lancia unveiled the Gamma this week, marking the brand's return to a two-model lineup after 11 years with a 'coupe SUV' design featuring hidden rear door handles and Y-shaped driving lights.
- When Fiat Chrysler and PSA Peugeot Citroen merged to form Stellantis in 2021, then-CEO Carlos Tavares gave each of the company's 12 brands autonomy and a decade to develop fresh product.
- Built on the STLA Medium platform, the Gamma offers petrol and electric drivetrains with EV variants ranging from 172kW to 280kW, delivering ranges between 540km and 740km.
- Current CEO Antonio Filosa's FaSTLAne 2030 plan, launched last week, concentrates 70 per cent of product budget on four core brands while Lancia operates as a 'heritage brand' under Fiat control.
- Ypsilon sales plummeted to just over 11,000 units in 2025 from around 40,000 annually despite modern engineering, driving Lancia's shift to the larger crossover-styled Gamma targeting a different buyer profile.
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Image ID: /clip/429dc700-5aa5-47a5-9abc-3490a7b760c8_media-libre-aspect-ratio_default_0.jpg With his return within Stellantis's so-called premium cluster, Lancia promised, in addition to teaching Ypsilon, two new models that would recover iconic brand names. One of them is already here, is the new Lancia Gamma and images of how it is have already been published.
The new fastback crossover unveiled by Stellantis deserves applause for its record-breaking range, but some doubts remain about its raised design.
Lancia latest Italian carmaker to provoke online outrage by reviving Gamma as an electric SUV
Lancia has dropped the first set of images of its new Gamma, which has been brought back as an electric SUV that shares its platform with the Peugeot E-3008 and the Vauxhall Grandland. The original Lancia Gamma was produced from 1976 to 1984 as four-door fastback berlina or a two-door coupé, and won a cult following with its clean, almost architecture-like design and innovative approach to engineering. Nonetheless, its sub-par reliability and ov…
The Gamma is the second new model of the Italian brand resurrected from its ashes, after the Ypsilon.
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