The Jobs to Be Done Template Marketing Teams Use to Plan Content - Lilach Bullock

The Jobs to Be Done Template Marketing Teams Use to Plan Content - Lilach Bullock

The short version: a jobs to be done content template maps every piece of content to a specific job a customer is trying to get done, written as "when [situation], I want to [motivation], so I can [outcome]". You fill it in from real customer conversations, not from a workshop with sticky notes, then use each job statement to decide what to write, what format it should be, and what it needs to overcome before someone acts on it. Skip the intervi…