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The Iron Palace Bets on WhatsApp to Sell Luxury Items in Mexico
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The Iron Palace is betting on WhatsApp. Image generated with ChatGPT The luxury business in Mexico no longer depends only on physical stores and vendors on the floor. Grupo Palacio de Hierro is reinforcing its digital strategy with tools such as WhatsApp, ecommerce and deferred payments to maintain the growth of its online sales. In its financial report of the first quarter of 2026, the company reported that digital sales grew 21% compared to th…
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