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The Intimacy Economy: Why Music Stars Are Going Small

Summary by Music Business Worldwide
Charli XCX called it “anti-marketing.” MBW columnist Diana Umana argues it’s a structural shift that the biggest artists have already caught on to… Source

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Music Business WorldwideMusic Business Worldwide
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The Intimacy Economy: Why Music Stars Are Going Small

Charli XCX called it “anti-marketing.” MBW columnist Diana Umana argues it’s a structural shift that the biggest artists have already caught on to… Source

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Music Business Worldwide broke the news on Friday, October 2, 2026.
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