Published • loading... • Updated
India's Modi Turns to Instagram to Woo Young Voters After Gen Z Protest
The party is posting short videos to counter setbacks and reach first-time voters, with one Modi reel drawing more than 1.1 million comments.
- On Thursday, Indian Prime Minister Narendra Modi and the Bharatiya Janata Party expanded their use of Instagram Reels to engage nearly 400 million Gen-Z voters ahead of the 2029 general election.
- Protests last month over examination paper leaks and job frustration prompted the shift, as demonstrators used social media to challenge the government's narrative and forced the BJP to abandon its polished, top-down messaging style.
- Cabinet ministers have followed Modi's lead, issuing lightly edited clips over the past 10 days. Professor Joyojeet Pal warned that content appearing 'too carefully curated' is 'less likely to be appealing' to Gen-Z audiences.
- Beyond digital platforms, Rashtriya Swayamsevak Sangh chief Mohan Bhagwat will address about 2,000 students in Mumbai on Thursday, representing one of the group's biggest Gen-Z engagement efforts.
- As Gen-Z prepares to become a major voting bloc by 2029, the effectiveness of the party's Instagram focus remains uncertain. Author Anurag Minus Verma observed that 'it remains to be seen if Gen Z buys into that.
Insights by Ground AI
15 Articles
15 Articles
India's Modi turns to Instagram to woo young voters after Gen Z protest ...
·London, United Kingdom
Read Full Article
From 'GRWM' reels to 'Ask Me Anything': How PM Modi, LoP Rahul Gandhi are using Instagram to win over Gen Z
As PM Modi promotes handloom through a GRWM-style Instagram Reel, Rahul Gandhi is courting Gen Z with an Ask Me Anything, signalling a growing social media battle for young audiences.
·Mumbai, India
Read Full Article
The Express Tribune+3 Reposted by 3 other sources
India's Modi turns to Instagram to woo young voters after Gen Z protest
Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen-Z protests that highlighted growing frustration over a lack of job and education opportunities. From clips showing the prime minister in a biker jacket and sunglasses against a rap soundtrack, to others that borrow the theme song from the sitcom Friends to signal his dependability, the messagi…
·Karachi, Pakistan
Read Full ArticleCoverage Details
Total News Sources15
Leaning Left3Leaning Right5Center5Last UpdatedBias Distribution39% Center, 38% Right
Bias Distribution
- 39% of the sources are Center, 38% of the sources lean Right
39% Center
L 23%
C 39%
R 38%
Factuality
To view factuality data please Upgrade to Premium
