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The Influence of Tech Giants on Sports and Entertainment
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The Influence of Tech Giants on Sports and Entertainment
It is not something that you have to strain your eyes to observe; tech giants are not merely present in the stadium, but they are the stadium. Sports are now coded in data feeds on the locker room of Barcelona to watch parties on YouTube in Riyadh. Players, teams, supporters, everyone connected to systems that anticipate what you will click on before you do. This is not sponsorship. It is structural control. Each whistle, each replay, each roar …
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