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The Influence Equation: Why the Bravest Brands Collaborate With Creators
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The Influence Equation: Why the Bravest Brands Collaborate With Creators
Roger Federer wasn't just sponsored by On Running shoes; he helped shape the shoe and the brand. "I'd like this kind of a response, I'd like this kind of a feel," he told the Founders as he worked with them to perfect the product, on and off the court, says Murray Legg, Co-Founder of Webfluential.
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