Although inflation has eased and the European Central Bank (ECB) is largely satisfied with the situation, many people still feel that shopping is an increasingly painful experience. The reason for this is simple: lower inflation does not mean lower prices. It simply means that prices are rising more slowly. Meanwhile, the impact of the brutal food price shock of recent years has been permanently embedded in price levels, euronews reported.
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Although inflation has eased and the European Central Bank (ECB) is largely satisfied with the situation, many people still feel that shopping is an increasingly painful experience. The reason for this is simple: lower inflation does not mean lower prices. It simply means that prices are rising more slowly. Meanwhile, the impact of the brutal food price shock of recent years has been permanently embedded in price levels, euronews reported.