LA Olympics Organisers Reveal They Will Break Long-Standing Sponsor Rule

Deník.cz

Factuality

Ownership

The organizers of the 2028 Olympic and Paralympic Games in Los Angeles have made a revolutionary change. For the first time in history, the venues will be named after the companies that pay for them. The move, which the American organizers made in agreement with the International Olympic Committee, breaks with the previously non-commercial image of the Games. Although the IOC benefits from contributions from sponsors, there used to be no adverti…