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The "High Protein" Product Boom: a Simple Marketing Trend?
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The hyperprotein products invade the rays, seductive young, sports and city dwellers. But behind the marketing and influence of social networks, the health experts recall that the majority of consumers do not need itThe craze for proteins shows no sign of breathlessness. In the shelves of the stores, the products stamped "high protein", often with black packaging, multiply and impose as full selling arguments. This nutritional promise seduces co…
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