The Hague Became a Rock Mecca, Thanks in Part to Golden Earring: 'the City Became a Brand'

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The Hague became the rock capital of the Netherlands in the 1960s, thanks in part to bands like Golden Earring, featuring guitarist George Kooymans, who passed away this week, as well as Shocking Blue and Q65. Factors like its seaside location and numerous nightlife venues played a crucial role in the creation of a pop mecca at the time. "The Hague became a brand."